Question

(p.238)An ad for Pr water filters has a photo which shows a woman enjoying a glass of water from her Pr water filter while her dog is on the counter gnawing on a freshly cooked turkey. The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."
A.institutional
B.picture-caption
C.dialog/monolog
D.device
E.straight-sell

Answer

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