Question

(p.208)An ad for the UBS Investment Bank begins with the statement, "Success is the sum of the confident decisions you make." Simply from this statement, you can surmise that the ad is more likely to appeal to _____ than to _____ thinkers.
A.functional; hierarchical
B.value-based; fact-based
C.transformational; transactional
D.transactional; transformational
E.fact-based; value-based

Answer

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