Question

(p.206)An ad for Toshiba office equipment illustrates the problems of corporate espionage with an ad that shows a copier just after it has stolen a women's pocketbook. The woman is screaming and the copier is rolling away with the purse. The comparison of a purse snatcher to corporate espionage is an example of how _____ can be used in advertising.
A.selective perception
B.memory files
C.creativity
D.the creative wheel
E.reinforcement

Answer

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