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Question
(p.207)An ad from National Peanut Board advises its readers that peanut butter is "like an energy bar with curves." The ad's illustration shows peanut butter thickly spread on a bagel to indicate how peanut butter can be used as part of a healthy lifestyle. In this example, creativity was used to:
A.remind customers that they should stock up on peanut butter.
B.persuade bagel manufacturers to carry on-package peanut butter coupons.
C.inform customers of the benefits you get from using peanut butter.
D.convince customers to eat peanut butter even if they can find something more healthy to eat.
E.persuade retailers to carry peanut butter.
Answer
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