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Question
(p.157)An MIS (Marketing Information System) is a:
A.set of procedures used to generate information for decision making.
B.process used to make sure that none of the steps in the research process is ignored.
C.hierarchical chart for categorizing the relevance of different types of data.
D.process used to assess and prioritize internal environmental strengths, weaknesses, opportunities and threats.
E.set procedures used for gathering information and converting it into secondary data.
Answer
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