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Question
Parthenon Photo
The Parthenon, shown in the photo above, evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca Cola marketers did not respect that this __________, when used in a marketing campaign by replacing the columns with Coke bottles, would arouse such an angry response in that country.
A. cultural symbol
B. anthropomorphic code
C. back translation
D. semantic representation
E. civil analysis
Answer
This answer is hidden. It contains 192 characters.
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