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Question
(p.176)Assume a bakery that wholesales gourmet pies and cakes to upscale restaurant chains has developed marketing objectives. Which of the following is the BEST sales-target objective for the bakery to use?
A.To increase sales of pecan pies by 3 percent during the next six months.
B.To have most of the staff attend a marketing seminar.
C.To increase sales of cheesecake to the point where demand exceeds supply every week.
D.To raise net profit by 50 percent during the next three weeks.
E.To build a Web site.
Answer
This answer is hidden. It contains 182 characters.
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