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Question
Paul has been hired as a sales representative for a bank. He is preparing for his first sales presentation. He knows that understanding the nature of the company's discourse community will help keep his message consistent with the organization's culture. Which of the following questions should Paul ask to best analyze the company's discourse community?
A. What media, formats, and styles are preferred for communication in the company?
B. What is the sales to inventory ratio of the company?
C. What is the company's break-even point?
D. What is the company's share in the overall industry output?
E. What products of the company are more successful than those of its competitors?
Answer
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