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Question
(p.154)Before beginning its advertising campaign, for its new Snickers Charged, the Mars Company had to determine if the product's 60 milligrams of caffeine would lead to initial purchase and eventual brand loyalty. In other words, before developing a creative and a media strategy for the new candy bar, Mars had to conduct research on:
A.product concept.
B.media selection.
C.the advertising budget.
D.message format.
E.message element.
Answer
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Related questions
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