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Question
(p.115)Bose manufactures and markets home theater systems surround sound stereos and audio accessories. The company prices its products higher than most other brands on the market to make its products seem more valuable and of a higher quality. In other words, Bose uses:
A.exclusive distribution.
B.psychographic pricing.
C.psychological pricing.
D.intensive distribution.
E.price branding.
Answer
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Related questions
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