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Question
(p.179)Clos du Bois wine, for example, pursues an advertising campaign targeting the gay and lesbian community that has been remarkably successful. Its ad in gay publications features a wine cork emblazoned with the Gay Pride rainbowan instantly recognizable symbol in the gay community. What approach to positioning is the winery using?
A.Cultural symbol
B.Product class
C.Product user
D.Marketing mix
E.Price/quality
Answer
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