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Question
(p.62)Cooperative advertising serves two key purposes. One of those purposes is to help a manufacturer's distributors, dealers or retailers make more sales. The second purpose is to:
A.reduce the probability that distributors, dealers or retailers will do no advertising at all.
B.decrease the probability that distributors, dealers or retailers will present poor advertising to a manufacturer's customers.
C.build the manufacturer's brand image.
D.save the manufacturer money by reducing its variable costs.
E.reduce dependence on institutional advertising.
Answer
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