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Question
(p.175)Desert Knight Golf Resort has just completed a detailed, factual study of the resort's current strengths and weaknesses as well as what threats and opportunities exist that are outside the company's control but still impact it. Its next step in the development of its marketing plan is to:
A.decide which advertising media will best reach its target markets.
B.determine specific marketing objectives.
C.evaluate potential marketing objectives.
D.establish advertising strategy.
E.design marketing tactics.
Answer
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