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Question
(p.59)Distinguish between the suppliers and the media.
Suppliers: People and organizations that assist both advertisers and agencies in the preparation of advertising materials, such as photography, illustration, printing, and production.
Answer
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Related questions
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(p.60)The three primary types of ads placed in local media are product, classified, and:
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(p.59)Retailers like The Home Depot use television, catalogs, the Internet and magazines to transmit its advertising message to consumers. In terms of the four distinct groups around which advertising is organized, The Home Depot uses:
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(p.15)When did the industrial age begin?
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(p.10)What are the fundamental assumptions of free market economics that a market-driven society strives to achieve?
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(p.14)The industrializing age lasted roughly until the end of World War I.
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(p.14)Benjamin Franklin was an early critic of advertising.
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(p.53)What are the two operating arms of the National Advertising Review Council (NARC)? Briefly explain the function of each.