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Question
(p.110)Drawing on almost 50 years of experience, Cotton Council International (CCI), the export promotion arm of the National Cotton Council is devoted to expanding U.S. cotton exports by capitalizing on consumer preference for cotton fiber and its products. CCI spends promotional dollars advertising the benefits of 100 percent cotton clothing. CCI uses:
A.indirect consumer marketing.
B.promotion equity.
C.scrambled promotion.
D.a push strategy.
E.a pull strategy.
Answer
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