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Question
(p.244)During the 2008 Super Bowl, SoBe ran a commercial for its SoBe Life Water, a new product. The ad featured a model and hundreds of geckos. Because Geico has made such good use of the gecko in its advertising, many viewers actually thought the ad was for insurance instead of a new drink. In this case, the SoBe commercial acted as a _____ for the insurance provider.
A.hidden perceptual benefit
B.problem/solution feature
C.stimulus-response component
D.subliminal perception
E.mnemonic device
Answer
This answer is hidden. It contains 135 characters.
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