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Question
(p.183)Eby-Brown is a large distributor of candies and snacks to convenience stores in the eastern half of the U.S. Eby-Brown describes itself as "a service-oriented company." Its corporate guidelines state, "Without our customers, we don't exist as an organization. So our priority in life is to make sure that our customers are happy, that we're taking good care of them and addressing their needs." According to Kotler and Armstrong, what type of relationship does Eby-Brown strive to maintain with its customers?
A.Reactive relationship
B.Basic transactional relationship
C.Accountable relationship
D.Proactive relationship
E.Partnership
Answer
This answer is hidden. It contains 216 characters.
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