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Question
Penetration pricing means charging a relatively low price for a product as a way to reach the mass market. The low price is designed to capture a large share of a substantial market. Thus, penetration pricing:a. tends to be more effective in a less price-sensitive market
b. tempts competitors to enter the market
c. provides a large profit per unit sold
d. recoups product development costs quickly
e. tends to lower production costs
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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Relationship selling is also called:
a. long-term selling
b. win-win selling
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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a. Business prioritizing
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a. Arm's Length
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a. Arm's Length
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c. exclusive
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b. conventional channel
c. vertical marketing system
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a. Disintermediation
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a. Marketing facilitators
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e. Channel functionaries
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a. install exchange barriers such as location, time, and quantity
b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
e. raise profit margins for independent middlemen
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a. forward integration
b. contact efficiency
c. elimination of temporal discrepancies
d. sorting
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a. creation
b. temporal
c. assortment
d. spatial
e. ownership
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b. discrepancy of quantity
c. discrepancy of assortment
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