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Question
People who referred 10 friends to the Procter & Gamble website for Physique shampoo received a free, travel-sized styling spray and were entered in a sweepstakes to win a year's supply of the shampoo. The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States. To accomplish this, P&G used __________.
A. opt-out marketing
B. customerization
C. viral marketing
D. niche marketing
E. buzz marketing
Answer
This answer is hidden. It contains 134 characters.
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