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Question
Performance measures for social media are divided into two types: __________ and __________.
A. number of photos uploaded; number of characters typed (comments, tweets, etc.)
B. purchases made online; purchases made in a store as a result of a link from a social media website
C. traditional media costs; social media costs
D. number of "Views" of a YouTube video; number of "Likes" on Facebook
E. those linked to inputs or costs; those tied to the outputs or revenues
Answer
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