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Question
(p.66)Ericsson is an international telecommunications supplier based in Sweden. It has six product lines: public switches, private branch exchanges, radio communications, defense system, components and cable and network television systems. If a media representative wanted to sell ad space to the company, he or she must meet with representatives from each of the product lines. Its ad department is organized by:
A.product or brand.
B.sub-function of advertising.
C.end user.
D.media.
E.geography.
Answer
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