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Question
Personal selling serves three major roles in a firm's overall marketing effort. Salespeople: (1) are the critical link between a firm and its customers; (2) __________; and (3) may play a dominant role in a firm's marketing program.
A. play a key role in research and development
B. are the company in a consumer's eyes
C. play a dominant role in implementing an organization's pull strategy
D. provide the most valuable resource for segmenting and selecting target markets
E. are one of many people in a firm that contacts potential customers
Answer
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