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Question
Personalization and customization are part of an e-commerce's:A) channel integration strategy.
B) web analytics.
C) cyber security.
D) brand engagement strategy.
Answer
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Related questions
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C) account planner.
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
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The product positioning strategy based on how a product is used is the ________ positioning approach.
A) product attributes
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