Question

(p.225)For which of the following projects would an ad agency be MOST likely to develop a dummy?
A.A point-of-purchase display for Claritin allergy medication.
B.A radio ad for Olive Garden restaurants.
C.A television ad for Pepperidge Farms products.
D.A magazine ad for Healthy Choice frozen meals.
E.An interstate billboard for a local radio station.

Answer

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