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Question
(p.17)For years Levi-Strauss advertised its jeans to baby boomers because that is what most baby boomers wore during the 1960s and baby boomers are trying to buy back their youth. Unfortunately, this strategy of making Levi's a baby boomer icon has decreased the brand's appeal to today's teens who perceive the Levi brand as old-fashioned. In this example, the _____ did not produce a positive effect.
A.positioning strategy
B.market aggregation strategy
C.logistical strategy
D.promotional mix
E.universal sales promotion (USP)
Answer
This answer is hidden. It contains 169 characters.
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