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Question
(p.94)Gary Silva, senior vice president of sales, U.S. Auto Parts Group at Genuine Parts, says NAPA doesn't have a cookie-cutter layout but builds stores based on market need, with each designed independently. "It would be easier if all the stores had the exact same layout, but it's not the right thing to do for independent owners because some areas have more professional customers and others have more do-it-yourselfers", he explained. From this information, you know that NAPA targets both _____ markets.
A.domestic and international
B.internal and external
C.demographic and psychographic
D.business and consumer
E.non-controllable and controllable
Answer
This answer is hidden. It contains 64 characters.
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