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Question
Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S. What method of distribution best describes the method used by pharmaceutical companies in this example?
A. dual distribution
B. vertical distribution
C. horizontal distribution
D. direct distribution
E. exclusive distribution
Answer
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