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Question
(p.99)Harris Teeter is a chain of supermarkets in the Atlanta area. In one of its stores in a predominantly Jewish neighborhood, the store has three rabbis on staff who make sure the foods sold at the store are kosher. Each of the other Harris Teeter stores has distinct characteristics that ally it with the neighborhood in which it is located. The chain is using _____ segmentation.
A.geodemographic
B.psychographic
C.behavioristic
D.geographic
E.psychological
Answer
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