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Question
Phoenix Systems desktop is almost in its saturation stage and is mostly being adopted by laggards in the computer market. The company must ensure that its marketing message:
a. is high on technical content.
b. stresses on simplicity and reliability of the desktop.
c. stresses on the leading-edge nature of the desktop.
d. reaches the audience through an expensive marketing channel.
Answer
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Related questions
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The demand-pull approach to research and development refers to:
a. research and development that focuses on developing products that are expected to increase demand in a particular market segment.
b. research and development that begins by examining the outcomes of the firms basic research and the potential commercial applications that may be constructed from those outcomes.
c. research and development that focuses on developing products that are expected to decrease the demand for their substitute products.
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The science-push approach to research and development argued that innovation was driven by the perceived demand of potential users.
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Q:
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Q:
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b. a firm tends to always adopt innovations developed by competitors.
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Q:
Homogeneous teams should possess more information, on average, than heterogeneous groups.