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Question
(p.62)Hudson Pool and Spa, owned by Jill and Joel Hudson, sells and installs above-ground swimming pools and Beachcomber brand hot tubs. The manufacturer of the Beachcomber hot tub has sent the Hudsons a letter in which it offers to pay 50 percent of the advertising cost if the Hudsons will run a newspaper ad featuring the Beachcomber hot tubs. What type of advertising is the Beachcomber manufacturer suggesting they use?
A.Cooperative advertising
B.Horizontal advertising
C.Vertical advertising
D.A franchise promotion
E.A strategic promotion
Answer
This answer is hidden. It contains 43 characters.
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