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Question
(p.218)In the final step of the creative process, the Warrior would perform all of the following activities EXCEPT:
A.carry the concept into action.
B.evaluate the practicality of the big idea and decide whether to implement, modify, or discard it.
C.help the account manager present the campaign to the client.
D.turn the agency account team into co-warriors for the presentation to the client.
E.get the big idea approved, produced, and placed in the media.
Answer
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