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Question
(p.195)In the summer of 2002, Kelly Flatley and Brendan Synnott joined forces to launch a homemade granola business out of Flately's parents' home. They had no advertising budget, so they had to find other ways to let consumers know about Bear Naked Granola. The two entrepreneurs went door-to-door to small specialty and natural food stores. They also set up tables and tents at community events and 5K charity runs where they gave away sample of their granola. From this information, you can infer that Flatley and Synnott used the _____ method for promoting their product.
A.percentage-of-sales
B.all available fund
C.objective/task
D.share-of-market/share-of-voice
E.budget buildup
Answer
This answer is hidden. It contains 177 characters.
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