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Question
(p.183)Kotler and Armstrong have identified five levels of relationships that can be formed between a company and its various stakeholders. Charlotte purchased a book on how to crochet from a Web site. After purchasing the book, she was pleased to receive regular e-mail from the site offering her other products that she might be interested in. The e-mail also told her about current trends in yarn and offered troubleshooting advice as well as free patterns. The relationship between Charlotte and the Web site is at what level?
A.Reactive relationship
B.Basic transactional relationship
C.Accountable relationship
D.Proactive relationship
E.Partnership
Answer
This answer is hidden. It contains 189 characters.
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