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Question
(p.168)Lance is an advertising researcher. He is selecting potential survey participants from a list of all the people who have mail-ordered HMR dietary products since January 2006. The respondents will be sent a collection of ads and asked to select the ad that is most relevant to their health needs. Since every person in the target population has an equal and known likelihood of being picked, the group he selects will be a:
A.projective group.
B.probability sample.
C.non-probability sample.
D.focus group.
E.mini-universe.
Answer
This answer is hidden. It contains 244 characters.
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