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Question
Plaxo Industries is a large-scale manufacturer of commercial kitchen equipment whose products are currently sold in Europe and the Middle East. Plaxo wants to foray into the Asian market and the company's management has set a target of entering the Chinese market by 2018. This is an example of a(n) ________ objective.
A) short-term
B) intermediate-term
C) long-term
D) medium-term
E) operational
Answer
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