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Question
(p.114)Maiden form Brands is a global intimate apparel company that designs, sources and markets intimate apparel products such as bras, panties and "shape wear" under the Maiden form, Flexes and Lilyette brand names. Maiden form is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers, distributors, dealers and competitors have and have had for a long time for the Maiden form, Flexes and Lilyette brands. In other words, Maiden form and its major brands have strong:
A.brand acceptance.
B.market value.
C.brand commitment.
D.brand equity.
E.market utility.
Answer
This answer is hidden. It contains 125 characters.
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