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Question
(p.17)Many urban hotels are creating women-only floors for female travelers. Enhanced security and toiletries more likely to appeal to women such as bubble bath and curling irons are made available. To specifically target women who are traveling on their own, these hotels have implemented a _____ strategy.
A.product segmentation
B.targeted diversification
C.demarketing
D.market segmentation
E.market aggregation
Answer
This answer is hidden. It contains 133 characters.
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