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Question
(p.439)Mashti Malone's Ice Cream Shop's ice cream flavors Mashti and Mehdi Shirvani are made up of ingredients like rosewater, orange blossom and ginger. The California-shop never advertised as its co-owners were happy with word-of-mouth. But when the Food Network got a whiff of its exotic delights and decided to run a piece on the ice cream shop, its sales quadrupled. The Food Network provided _____ for the ice cream shop.
A.public relations
B.proactive news management
C.reactive news management
D.publicity
E.communications distribution
Answer
This answer is hidden. It contains 95 characters.
Related questions
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