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Question
(p.194)Mood-lites are colored light bulbs that were developed according to research on how colors affect moods. In allocating funds for advertising the new light bulbs, its manufacturer decided to budget 5 percent of last year's sales for advertising expenditures. Which allocation method was the manufacturer using?
A.Percentage-of-sales
B.Self-defense
C.Objective/task
D.Share-of-market/share-of-voice
E.Budget buildup
Answer
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