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Question
(p.190)Mycogen Seeds has announced details of its Over-the-Top program for 2007-08. This unique program offers cash rebates to customers who purchase both Mycogen brand products and any of 16 selected crop protection products from Dow AgroSciences. According to the advertising pyramid, the purpose of this rebate is to encourage:
A.conviction.
B.comprehension.
C.brand loyalty.
D.action.
E.awareness.
Answer
This answer is hidden. It contains 68 characters.
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