Question

(p.39)Nikes Air Jordan XX3, the 23rd edition of the series of shoes endorsed by retired basketball star Michael Jordan, differs from its predecessors because it is the first basketball shoe shaped by what Nike calls "Nike Considered," an approach to design that favors environmentally-preferable materials, reduces toxic chemicals and curbs waste. By adopting such environmentally-supportive standards to make its products, Nike is:
A.manipulating the consumer.
B.behaving in a socially responsible fashion.
C.perpetuating a materialistic viewpoint.
D.complying with federal regulations.
E.initiating a market development strategy.

Answer

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