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Question
(p.162)NSSF, the National Shooting Sports Foundation, tested the effectiveness of its Original Outdoor Challenge ad campaign with gun retailers in southern California, Oklahoma and New England. The results were promising, with all three businesses experiencing increases in sales, profit, participation and a spike in new shooters asking how to get started in a variety of shooting sports. NSSF plans a national rollout for the campaign. The gun retailers in southern California, Oklahoma and New England were its:
A.probability sample.
B.universe.
C.test market.
D.non-probability sample.
E.target market.
Answer
This answer is hidden. It contains 205 characters.
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