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Question
(p.59)One of the distinct groups in the advertising business is the suppliers who act as the communications vehicles paid to present an advertisement to their target audience.
Answer
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Related questions
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(p.94)A target market can be classified into two types, namely, consumer markets and business markets.
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(p.60)The three primary types of ads placed in local media are product, classified, and:
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(p.59)Retailers like The Home Depot use television, catalogs, the Internet and magazines to transmit its advertising message to consumers. In terms of the four distinct groups around which advertising is organized, The Home Depot uses:
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(p.58-59)Advertising is organized around four distinct groups. One of these groups is the advertisers. This group is often referred to as the:
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B.encoders.
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(p.15)When did the industrial age begin?
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(p.10)What are the fundamental assumptions of free market economics that a market-driven society strives to achieve?
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(p.14-15)Describe how advertising evolved during the industrializing age.
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(p.14)The industrializing age lasted roughly until the end of World War I.
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(p.14)Benjamin Franklin was an early critic of advertising.
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(p.53)What are the two operating arms of the National Advertising Review Council (NARC)? Briefly explain the function of each.