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Question
(p.100)Over the past decade, brands that were once available exclusively to the wealthiest among us have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. Jaguar, for instance, recently launched its X-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. By marketing to people who desire a luxurious lifestyle, Jaguar is using:
A.demographic segmentation.
B.psychographic segmentation.
C.geodemographic segmentation.
D.attitudinal positioning.
E.lifestyle positioning.
Answer
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Related questions
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