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Question
(p.165)Participants were asked what feelings they experienced when they saw the Clydesdale horses in a Budweiser beer seasonal ad and how they felt about those feelings. This is an example of a(n) _____ being used to posttest an ad.
A.inquiry test
B.projective interview
C.attitude test
D.sales test
E.recall test
Answer
This answer is hidden. It contains 206 characters.
Related questions
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