Question

(p.273)Prior to announcing to consumers that its was recalling 95,000 Polaris All-Terrain Vehicles (ATVs), Polaris Industries conducted an Internet meeting with all of its dealers to explain why the recall was necessary, how it was to be handled, and what help dealers could expect from the manufacturer. This is an illustration of the use of which of the following digital media venues?
A.Private audience venue
B.Personal audience venue
C.Individual audience venue
D.Interactive network
E.Mass audience venue

Answer

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