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Question
(p.158)Recently New Products Magazine conducted a research study to determine how consumers really feel about fortified products. Some of the data used to produce the findings of the study were taken from a recent study conducted by Kraft Foods. The Kraft survey examined how important convenience of food preparation was to consumers. The New Products Magazine obtained _____ from Kraft Foods.
A.qualitative information
B.primary data
C.projective data
D.advertising information
E.secondary data
Answer
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