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Question
Prestige pricing refers to
A. charging different prices to different buyers for goods of like grade and quality.
B. setting a low initial price on a new product to appeal immediately to the mass market odd-even pricing.
C. setting a market price for a product or product class based on a subjective feel for the competitors' price or market price.
D. setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.
E. setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors.
Answer
This answer is hidden. It contains 36 characters.
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