Question

Preston shops frequently at his favorite store, Fully Clothes. He and other like-minded consumers are willing to pay a much higher price than they would at competing stores because Fully Clothes best suits their particular preferences. Poor management causes Fully Clothes to go out of business. What is likely to happen to Fully Clothes customers demand curves?

a. a movement along the curve to the right

b. a movement along the curve to the left

c. no change due to lack of product differentiation

d. a shift of the curve to the right

e. a shift of the curve to the left

Answer

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