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Question
Processing information from more than one medium at a time is known as ________.A) multitasking
B) perceptual hyperactivity
C) perceptual chunking
D) interactive attention
Answer
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Related questions
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When a stimulus comes within the range of someone's sensory receptors, ________ occurs.
A) just noticeable difference (j.n.d.)
B) retention
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A) blue
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Explain greenwashing and why businesses would participate in greenwashing.
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The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.
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Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.
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Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.
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Participatory action research is also called transactional consumer research.
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Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.
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Materialism refers to the importance people attach to the fabric used in their clothing.
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Which of the following is associated with compulsive consumption?
A) anxiety
B) happiness
C) intelligence
D) income
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During ________, one consumer exchanges something she owns with someone else for something the other person owns.
A) freegan sharing
B) divestment
C) disposal casting
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Which of the following issues is related to consumer behavior?
A) consumerism
B) literacy
C) product disposal
D) all of the above are related
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The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.
A) analytical literacy
B) functional literacy
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Jack has received an email that asks him to help a distant relative in Kenya by sending his bank account information to transfer a small amount of funds. Jack is the victim of a(n) ________ scam.
A) botnet
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Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?
A) social media marketing
B) social marketing
C) public service marketing
D) services marketing
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In Japanese, the word gemba means ________.
A) a possible interpretation of the truth
B) the one true source of information
C) the news
D) falsehoods
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Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.
A) Japan
B) Mexico
C) Germany
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Rules of conduct that guide actions in the marketplace are known as ________.
A) norms
B) business ethics
C) codes
D) policies
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Anna's best friend Aubrey was getting married. Anna spent a lot of time thinking of the perfect gift. She was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna that she would never in her life have a better friend. Reformulationis the proper term for the new bond between Anna and Aubrey.
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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A) cultural funnel
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A) ecology
B) social structure
C) ideology
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A) lead users
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A) exchange oriented
B) reciprocal
C) altruistic
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